Why - Purpose


Our society has become unsustainable environmentally, economically and psychologically. It is the collective decisions of leaders, whether they are in business, government, charities, religion, the public sector, or our community, which creates our society.  As our society is unsustainable this means our leadership has become unsustainable.


Our leadership has become unsustainable in the face of increasing volatility, uncertainty, complexity and ambiguity (VUCA). Many of our leaders are now finding they are ‘in over their heads’.  Their psychological growth is becoming misaligned with the challenges they face.  The majority of these leaders are at Stage 4 in their development, which is called ‘conventional’ as it was viewed as the highest stage of development required for leaders in organisations.  As conventional leaders face increasing levels of VUCA they increasingly become overwhelmed, anxious and exhausted.  As result their decision making capacity becomes constrained. Our 'old leadership' will not lead us to a more sustainable future.

To lead us to a better, and more sustainable, future in the VUCA world, we need 'new leadership'. Our society needs more leaders who have developed to the ‘post-conventional’ stages of psychological growth.  These post conventional leaders can employ ‘new leadership’ and, together, create a better future for us all.


Old Leadership
Development Stage 4

 New Leadership

Development Stage 6


 Competitive  Collaborative
 Habitual  Agile
 Likes to know the right answer  Knows there is no one right answer
 Has a vision of the future  Enables others to co-create the future
 Driven by ego and self-esteem  Driven by purpose
 Protects self by delivering results  Gives self to serving others
 Independent  Interdependent
 Emotionally intelligent  Emotionally and morally intelligent
 Thinks in terms of systems  Thinks in terms of patterns emerging from complexity
 Authentic to their personality  Authentic to their values

We believe ‘new leadership’ is important for:


  • Our Leaders, as it enables greater ability to deal with complexity, connect with people and behave with agility.  This psychological growth enables leaders to increase their well-being by focusing on their purpose whilst working with others to co-create a better future.  This need has been recognised by the World Economic Forum who in January 2017 called for responsive and responsible leadership.
  • Our Organisations, as it enables greater ability to deal with VUCA and thrive in the long-term by collectively creating a more sustainable society within which to operate. Examples of organisations that are using the power of business to solve social and environmental problems include over two thousand registered B Corps.
  • Our Society, because as we continue on the road to affluence, our environmental, economic and psychological well-being is in decline. We need to develop the right kind of leaders who will steer us away from this dangerous scenario. 


Why do you believe new leadership is important to our society?

On Our Voices Wall we're collecting lots of people’s views on why they believe new leadership is important.  We would very much like to hear your voice.  All you need to do is record a short, 30 second, video of you talking about why you believe new leadership is important and upload it here.  Please film in landscape and state your name and occupation at the start. 

We need leaders who can create a more sustainable future for us all. This is the purpose that drives Create Seven.

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